G-Ride

• The methodology we adopted :

– Definition and validation of the brand’s needs and desires
– Training on product eco-design
– Definition of a concept and a societal objective for the new collection
– Support for the design of the range
– Support for communication

• The results we obtained :

– Internal team trained to eco-design
– New backpack range including eco caracteristics
– Brand positioning on a important societal issue : urban mobility.