Rip Curl
MISSION :
Support for the development of an eco-designed products range and the associated marketing strategy.
- The methodology we adopted :
– Inventory of the existing
– Training in textile eco-design
– Research of low impact materials
– Co-developments of products
– Carbon footprint and progression axis analysis
– Recommandation of a marketing strategy for the new range
- The results we obtained :
– Commercialisation of The SEARCH Series range in FW1718 (8 men products / 8 women products)
– Presentation of the range of the ISPO Award 2017