or how marketers are good at solving problems, sometimes!
Alert to the problem as an opportunity, prepared to make itself useful, determined to prove that even this problem can be shifted, Method, a soap company, took on ocean plastic. And shifted it.
« In the process, they transformed ocean waste into something useful, voluptuous, and a beautiful pewter grey. » Method is using ocean plastic to make some of its new hand soap bottles.
Method does not solve the whole issue of waste but at least raises awareness.